The over 50 population is growing everyday, and more and more are
going online. With a growing demographic the internet is an
increasingly valuable tool for any Assisted Living Residence or
CCRC.
Here are just a few of the growing statistics:
- Today, 16.4 million senior citizens are actively online in the U.S.
By 2003 that number is expected to exceed 27 million, or 43% of all
U.S. seniors.
- 74% of wired seniors are married, 76% have at least some college
educations and 41% live in households with an annual income of at least
$50,000.
- 69% of wired seniors go online on a typical day, compared to 56% of all Internet users.
Download our market analysis white papers for complete information.
The Importance of Online Marketing to Assisted Living Residences
The Importance of Online Marketing to Continuing Care Retirement Communities
Curious about how Longevity™ Senior can help improve your online presence? Fill out this form and a one of our sales representatives will help you find the best possible solution for your online needs.
Note: Statistics for this section are from
Pew Internet and American Life Project 'Wired Seniors', September 2001.
eMarketer The Golden Age of the Web, January 2001
Jupiter Media Metrix, Mediamark Internet Demographic Research
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